A Sweet Legacy: 27th Street Bakery Celebrates 70 Years in South Los Angeles
The third-generation, Black-owned business has turned a family recipe into a West Coast enterprise—while remaining rooted in the community that helped it grow.
By Urban Business Journal Staff
For 70 years, the ovens at 27th Street Bakery have produced more than sweet potato pies. They have helped sustain a family legacy, create neighborhood jobs and preserve an important piece of Black business history in South Los Angeles.
Located at 2700 South Central Avenue, the third-generation, Black-owned bakery is celebrating seven decades in business—a milestone few small businesses ever reach.
Best known for its homemade sweet potato and pecan pies, 27th Street Bakery has grown from a neighborhood favorite into what the company describes as the largest manufacturer of sweet potato pies on the West Coast.
From Southern Roots to a Los Angeles Landmark
The business began during the 1930s when Harry and Sadie Patterson opened a restaurant along Central Avenue, then the cultural and commercial heart of Black Los Angeles.
The Pattersons brought Southern recipes and traditions with them, creating food that offered Los Angeles’ growing Black community a familiar taste of home.
In 1956, the family converted the restaurant into a specialty bakery producing sweet potato pies, fruit pies, cakes and other desserts. That transformation established the business now known as 27th Street Bakery.
The next generation assumed leadership in 1980, when the founders’ daughter, Alberta Cravin, and grandson, Gregory Spann, took over the operation. Today, the bakery is led by sisters Denise Cravin-Paschal and Olympic gold medalist Jeanette Bolden-Pickens, along with Bolden-Pickens’ husband, Al Pickens.
Five additional family members are reportedly involved in the business, continuing a tradition of shared ownership and responsibility.
More Than a Bakery
The bakery’s longevity is especially significant because of where it stands.
Central Avenue was once home to a thriving collection of Black-owned hotels, nightclubs, restaurants and professional offices. As Los Angeles changed and families dispersed into other neighborhoods, many of those businesses disappeared.
27th Street Bakery remained.
Its presence represents both economic endurance and cultural preservation. Across several generations, the company has provided employment, stability and a trusted gathering place for neighborhood residents.
The bakery has also learned how to grow without abandoning its roots.
Customers can still walk into the Central Avenue storefront and purchase fresh pastries, but the company now accepts online orders, offers nationwide shipping through Goldbelly and provides local delivery through services including DoorDash, Uber Eats and Postmates.
The company was also selected as an approved supplier for the Super Bowl LVI Business Connect program—an initiative that identified qualified, diverse Los Angeles-area companies to compete for contracting opportunities connected to the event.
That combination of tradition, distribution and supplier readiness offers a valuable lesson for other community-based businesses: longevity often depends on preserving what customers love while continually developing new ways to reach them.
Seventy Years—and Still Growing
In recognition of the anniversary, 27th Street Bakery is offering slices of sweet potato pie for 70 cents on select Saturdays through October 31, according to reporting from LA Local.
The promotion is more than an anniversary special. It is an invitation for Los Angeles residents to support a business that has supported its community for generations.
At a time when many independent restaurants and neighborhood businesses are struggling with rising costs, changing consumer habits and increased competition, reaching the 70-year mark is an extraordinary achievement.
It demonstrates the power of family succession, a trusted product, community loyalty and the willingness to adapt.
The Business Lesson
The story of 27th Street Bakery offers several practical lessons for entrepreneurs hoping to build companies that last:
- Build around a signature product. The bakery became widely recognized for one distinctive offering—its homemade sweet potato pie.
- Protect the brand’s story. Its history and family recipe are not simply sentimental details; they are competitive advantages that distinguish the company from mass-market producers.
- Prepare the next generation. Leadership has successfully transferred through three generations, allowing the company to preserve family ownership.
- Expand how customers can buy. Nationwide shipping, online ordering and delivery platforms have taken the bakery beyond the geographic limitations of its storefront.
- Pursue supplier opportunities. Certification and participation in procurement programs can expose established small businesses to larger contracts and new institutional customers.
- Remain connected to the community. The company’s enduring relationship with South Los Angeles has created a level of loyalty that advertising alone cannot purchase.
For entrepreneurs throughout Los Angeles, the Inland Empire and beyond, 27th Street Bakery is proof that a neighborhood business can preserve its identity, expand its reach and build an enterprise capable of outliving its founders.
Seventy years later, the family is still baking—and Los Angeles is still showing up for another slice.
Support This Legacy Business
27th Street Bakery
2700 S. Central Avenue
Los Angeles, CA 90011
Tuesday–Saturday, 8 a.m.–4 p.m.
323-233-3469
Order or learn more at 27thStreetBakery.com
This story was inspired by the CBS Los Angeles report celebrating the bakery’s 70th anniversary. Additional historical information was verified through the 27th Street Bakery, the Los Angeles Conservancy and LA Local.










